How to Write, Create, and Sell an Ebook

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While there are a lot of different ways to make money online, writing and selling ebooks is one method that has been around for a long time. Regardless of what niche you’re in, writing an ebook is an option if you’re looking to monetize a website or blog.

There are a lot of reasons to consider writing and selling an ebook (which will be covered in a minute), and there are unlimited possibilities. You can write informational how-to ebooks, fiction, non-fiction, recipe books, children’s books, travel guides, or any other type of book.

This article will cover all the details related to how to write an ebook, create and format the digital file, and sell the ebook. It’s a long article with a lot of details, so you may want to bookmark it for future reference.

Why Write an Ebook?

Before we get started on the details of how to write an ebook, let’s first look at some of the most compelling reasons why you might want to write one.

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1. Make Money

The most obvious reason and the primary motivation for most ebook authors is to make money. Of course, the amount of money that you make from your ebook will depend on a lot of factors, but there is excellent potential. In fact, some self-published ebook authors make more money than they could have made by writing the same book for a major publisher. Regardless of whether you want to make $1,000 per month or a full-time income, writing and selling ebooks is a possibility.

2. Passive Source of Income

Not only can you make money by writing and selling an ebook, but it can also be a source of passive income. Of course, it will take a lot of work upfront to write the ebook, but once it is written, it can be sold over-and-over again with little additional effort on your part.

Thanks to ecommerce platforms like SendOwl, it’s easy to automate the process of accepting payments and delivering the digital file to customers.

If the book is on an evergreen topic, it could generate sales for years to come.

Part of the reason that ebooks can be a great source of passive income is that they typically involve only a very small amount of customer service. Another option for selling information products is to create an online course. Courses can be great for making profits, but they typically require much more customer service compared to an ebook.

With an ebook, customers can download the file immediately after the purchase, or maybe it’s emailed to them (depending on your setup). Customers don’t need to log in. Courses involve logins and that alone will create more customer service. Students lose their login info or have trouble logging in from a different device, and they’ll need assistance.

Courses also tend to be more interactive, so there may be more questions asked. Many courses include access to a private Facebook group where students can ask questions and get answers. That creates a lot of work related to customer service.

Ebooks, on the other hand, are pretty low maintenance. If you’re looking for a passive way to make money, and ebook can be a great option.

3. Grow Your Email List

Although the main focus of this article is writing ebooks to sell, you could also write an ebook to give away as a freebie for your email subscribers. Using a lead magnet (bribe) is one of the most effective ways to grow an email list.

Aside from using an ebook as a lead magnet, you could also grow your email list with a low-priced ebook. Many marketers love to grow a “buyers list”, which is an email list of customers who have actually purchased a product from you.

A low-priced product like an ebook is relatively easy to sell and can help you to build a nice email list of people who have shown enough interest to actually pull out their credit card and buy a product from you. It may start with a small purchase, but it could lead to a bigger purchase in the future.

4. Brand Yourself as an Expert

Writing a book or an ebook can also have a powerful impact on how you are viewed. If your goal is to establish yourself or brand yourself as an expert on a particular subject, writing an ebook is an excellent way to do it.

Even though anyone can write, self-publish, and sell an ebook, there is still a sense that someone is an expert if they have literally written the book on a subject.

Aside from the money that you make by selling the ebook, becoming known as an expert can have an equally powerful impact on your future income. It may lead to consulting work, increased traffic to your website, speaking engagements, major book deals, mainstream news features, partnership opportunities, and more.

5. Low Start-Up Costs

While many types of business will require a significant investment to get started, you probably won’t need to spend any money to get started as a self-published author. You can use Google Docs, Canva, and other free tools if you’re looking for a way to make money online without paying anything.

How to Write an Ebook

If you’re convinced that writing an ebook may be the right choice for you, let’s take a look at the process from start to finish.

Step 1: Choose a Topic

First, you’ll need to pick a topic for