How to Pick a Blog Name

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Probably the most challenging and frustrating part of starting a blog is choosing the name. I’ve been blogging since 2007 and I’ve started a number of blogs over the years, and picking a blog name is always my least favorite part of the process.

I’m not very creative and I really struggle with blog names and domain names.

But picking the right name is a critical step that you shouldn’t rush. In this article, we’ll take a detailed look at the process, along with some tips that should help to make it easier for you and help you to get a great name for your own blog.

While it’s possible to re-brand and re-name your blog later, it’s always better to get it right the first time and avoid headaches later.

For the purpose of this article, I’m talking about your domain name (for example, as well as your blog name (Vital Dollar).

Ideally, your domain will match your blog name. If it doesn’t match, visitors may forget your domain name and you could be missing out on traffic.

So the advice in this article is based on the assumption that your domain name and blog name match. This means that you’ll need to find a name that has the .com available. That can be challenging because most of the ideas you have will probably already be taken.

Not to worry.

By working through the steps in this article you’ll be able to come up with a good name that is available.

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The Processing of Picking a Blog Name

When you’re struggling with naming your blog, try these steps.

→ Related reading: 500+ Domain Name Ideas and Suggestions for Your Blog or Website

1. List the Topics That You Will Write About

Before you can name your blog, you’ll need to know what your blog will be about.

You’ve probably already chosen a niche or main topic for your blog (like travel, finance, health & fitness, weight loss, crafts, food, etc.), so now you want to think about the primary topics that you want to cover on the blog.

Keep in mind that your blog will evolve over time, and the topics you cover could change to some extent. But the most important main topics will probably remain the same.

At this point, your task is to write down the topics and keywords. Just make a big list of whatever comes to mind.

For example, when I was trying to decide on a name for this finance blog, my list was something like:

  • personal finance
  • money
  • managing money
  • saving
  • investing
  • retirement
  • making money
  • side hustles

Now, take a look at your list and see if any of the words or phrases would be good to incorporate into your blog name.

From my list, I chose “finance” and “money”. I knew I wanted to cover a broad range of financial topics on the blog, so names that included words like “saving”, “investing”, “retirement”, and “side hustles” were probably too specific and wouldn’t be an accurate description of the content that I planned to publish.

Hopefully, after completing the first step you’ll have a few words that seem like they could be good possibilities for you to use in your blog name.

→ Related reading: Blog Post Checklist: 20 Steps to Extraordinary Blog Posts

2. Consider Your Approach to Blogging

Is your blog going to be personal? If so, you may prefer to simply use your name for the domain and blog name.

Natalie Bacon’s blog is personally-branded, so her domain name is simply

Natalie Bacon

Or you could incorporate your name or something about you into the blog name, like Nomadic Matt.

Nomadic Matt

The domain name and blog name can be important for branding. If you want to build your brand around yourself, incorporating your name is a good option.

If you don’t want to brand the blog around yourself, it would probably be better to avoid incorporating yourself into the blog name.

Here at Vital Dollar, I do write about some of my personal experiences, but I’d rather brand the site around the content that I publish than around me personally. One of the reasons is because I would like to publish a lot of content from other writers in the future, so I don’t think it makes the most sense for me to brand the blog around myself.

Another factor to consider here is if you think there’s a chance you would want to sell the blog in the future. Branding it around yourself might make it more difficult to sell.

Also think about whether your approach to the blog will be serious, informational, lighthearted, or funny. Your domain name can be a good fit with the tone of your blog.

Bitches Get Riches is not your typical finance blog, and that’s obvious just from the blog’s name.

Bitches Get Riches

One of the best ways to get people to care about your blog is to take a unique angle. Think about how you want your blog to stand out. You may be able to incorporate your angle into the blog name in some way.

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3. Think About Your Target Audience

Who will you be writing for? Think about things like the gender, age, income, and interests of your ideal readers. Is there a way that you can connect with your target audience through the name of your blog?  What will appeal to them?