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Working from home has its perks, and there is plenty of potential to make a decent amount of money whether full-time or part-time. Search engine evaluator jobs are an interesting option for freelancers and side hustlers who want to make extra income from home.
Have you ever entered a basic search on Google, Bing or Yahoo and the results aren’t quite what you were looking for? That’s because the search results are based on an algorithm, and the results aren’t always perfect. That’s where search engine evaluators come in.
What is a search engine evaluator? What are the pros and cons of working as a search engine evaluator? And where can you start your search for work?
These are some basic questions that will be answered in this article.
What Is A Search Engine Evaluator?
A search engine algorithm can only do so much. I mean, think about building a program to determine the search results of nearly any search inquiry on a major search engine. Sound complicated? That’s because it is. Some things require a human touch, and one of those things is the occasional irrelevant search results from common search engine inquiries.
A search engine evaluator’s job is to determine whether the results to common searches are relevant to the entered keyword or phrase. They also determine relevancy for paid ads from people using PPC programs like Google Adwords, Microsoft Advertising (formerly Bing Ads) and other paid traffic programs.
Most search engine evaluator jobs are done by contracted employees such as freelancers, work from home individuals and remote workers. Other names that you might see for essentially the same position include:
- Ads quality tester
- Ads quality rater
- Web search evaluator
All of which are relating to the same work of evaluating the relevance of search engine results.
Requirements for the Job
Just about anyone with internet access, a drive to learn, and some basic knowledge of search engines can get started, making it a good entry-level work from home job. There are a few things you will need to have both in terms of knowledge and equipment. They are:
- Access to high-speed internet: Internet with download speeds of at least 25 megabits per second
- Anti-virus protection software: Many computers come with their brand’s version of this installed, but other options include Avast, Norton or McAfee (for example).
- Basic knowledge of how search engines work: You don’t have to be an expert, but a general understanding of search engine optimization, link building, and how search engines discover websites via web crawlers, etc.
- Basic research skills: The ability to find the answer to unknown questions, topics and find related resources.
- Fluent language skills: You must be fluent in reading and writing for the language you wish to apply for. If you are fluent in multiple languages at both reading, speaking and writing, you may be a more marketable candidate for more positions.
- Study and test taking skills: Ability to study for and pass a skills test for skills related to search engine evaluations.
- You must be at least 18 years of age or older.
The biggest barrier to getting started is passing the exam. If you’re driven enough, you can expect to pass the exam relatively quickly and get started applying for jobs.
The Pros & Cons Of Working As A Search Engine Evaluator
Being able to work from home as a search engine evaluator has its pros and cons and are worth considering before spending time meeting the above-mentioned requirements. Here are some pros and cons to think about:
- Flexible schedule: Work the hours you want and however much you want (make it a weekend job if you already have a full-time job).
- Work from home: No need to leave your home or deal with rush hour traffic traveling to and from the office when you can make money from home.
- Work anywhere you have internet: Anywhere you have access to the internet can turn into your new office. Work from vacation, the cabin, your bedroom or virtually anywhere.
- Great way to make extra money: Perfect for side hustles or stay-at-home parents looking to make some extra cash.
- Build your knowledge: Search engines aren’t going anywhere anytime soon, and the knowledge of how they work could be useful and a great building block for your resume.
- Project availability: Work is not always available, and projects are posted on an as-needed basis.
- Part-time work: Most available positions are only part-time work which may or may not be ideal for you.
- Not the highest pay: Not only are search engine evaluators limited on the number of jobs that are available, but the pay also doesn’t pay that much.
How Much Does a Search Engine Evaluator Make?
Different companies will pay different amounts for available work. However, according to Glassdoor, the average rate that search engine evaluators get paid is $31,368 if working on a full-time basis (which as discussed before, is not usually the case). That equals about $15 per hour.
Working as a search engine evaluator generally pays anywhere from $12 – $15 per hour, depending on the company and project.
It’s not the most lucrative side hustle idea, but it’s not a bad way to make some extra money.
Companies Hiring Search Engine Evaluators
Aside from your basic job boards like Glassdoor, Indeed and ZipRecruiter, those seeking to work as a search engine evaluator can find job openings on more industry-specific websites. Among the many companies and job boards that offer this service for work as a search engine evaluator are:
Appen is an independent contracting company who hires independent agents who seek to own their own business providing digital and internet related work. Some common jobs available through Appen are:
- Search Media Evaluation (Work with the world’s top search engine companies)
- Social Media Evaluation (Help improve social media around the globe)
- Survey and Data Collection (Short projects that last from 15 minutes to three hours)
- Linguistic Specialties (Text to Speech, Computational, Phonetics, Pronunciation, Annotation, etc.)
- Lexicon Annotation
- Speech Evaluation
Appen has some basic requirements to get started on top of the general requirements listed above. They are:
- Web research skills and analytical skills
- Comprehension and communication skills
- In some cases, fluency in another language
- A computer that is able to run Googles free Chrome web browser, version 45
Lionbridge is a company that originally began in translation, and later expanded to sister industries and services such as content creation, testing services and artificial intelligence such as search engine evaluations. Working for Lionbridge will be more of a full-time position working with Lionbridge to provide their customers with search engine evaluation services and other related web services.
3. ZeroChaos / Workforce Logiq
Zero Chaos is now known as Workforce Logiq and provides their contracted employees with multiple kinds of remote work. They work with companies from over 50+ countries and have over 1,000+ hired experts. Some of the types of work they hire for include accounting, resource management, sales, and also search engine evaluation positions and other related projects.v
Perhaps the best opportunity as a search engine evaluator is working for the leading search engine themselves, Google. Google will occasionally post search engine evaluator positions to their career page and generally seek people with a basic understanding of their search engine, a Google / Gmail account, and basic communication skills.
Is Working as a Search Engine Evaluator Right For You?
For the most part, working as a search engine evaluator is a job that many people seek if they are looking to work from home, have a second side hustle job, or simply want to make some extra cash on top of their full-time job. It can also be a good fit for stay-at-home parents looking to have some flexible work.
Here’s a quick recap of what’s involved with working as a search engine evaluator:
- Your work is evaluating the search results to common search inquiries
- Other names and titles for search engine evaluators include Ads Quality Tester, Ads Quality Rater, and Web Search Evaluator.
- Job availability, for the most part, is per project and contracted work (although full-time positions are available, but are harder to find)
- Approximate pay will range from $12 – $15 per hour
- Starting points to find jobs are looking on websites like Appen, Lionbridge, iSoftStone, Workforce Logiq, and Google.
No doubt you can make some side cash in your spare time, the question is how valuable is your spare time and how much do you expect to make? If your answer aligns with the bullet points in the summary list above, you’re a great fit to get started with your new side hustle.
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