In order to have success as a blogger you’ll need to publish content that interests your target audience.
This, of course, involves covering the right topics. But it also involves the format of the article and the way you share the information.
There are a lot of different types of blog posts you can write, and in this article we’ll look at more than 20 options to consider.
Most likely, your blog will include a combination of different types of posts. My recommendation is to pick a few types of posts that work well for your topic and your audience, and use those types of posts for the majority of your content. Then mix in some other types of posts for variety.
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Types of Blog Posts You Can Write
Let’s take a look at the different types of posts, as well as examples.
If you take a look at mainstream websites and blogs you’ll find a lot of news-related articles. This can be anything from politics, to finance, to sports, to celebrity gossip, to local news, and more.
For the average blogger, I recommend staying away from trying to break news. Major websites and blogs have a staff of writers, and they are almost always going to be able to stay on top of the news faster than a one-man/woman blogging operation.
An effective way to use news and trending topics is to write about them, but don’t just cover the news. Add your own take and put your own spin on the news. Give an opinion and make people think.
Recently, Suze Orman was in the news for critical comments made on the Afford Anything podcast about early retirement and the FIRE movement. Major news websites covered the story and wrote about Suze’s comments. Some bloggers were able to capitalize on this opportunity by writing their own response, rather than just covering what Suze said. Chad Carson wrote an article What Suze Orman Got Wrong About the FIRE Movement.
2. Personal Story or Experience
Blogging can be very personal. Creating a connection between yourself, the blogger, and your readers is one of the most powerful things you can do in terms of growing your blog.
There are a number of different ways you could go about writing from a personal experience. It could be a success story, a failure or lesson learned, something motivational, something funny, or any number of other things.
Even if your blog isn’t overly personal, including some of your own stories and experiences can really help. I’ve never considered any of my blogs to be overly personal, but I do write about my experiences at times. A good example is my post How I Turned a Photography Hobby into $1,138,610.
This option leaves most of the writing to someone else. You can interview another blogger, an expert, one of your readers, or someone else.
One of the best things about interviews is you can get some great content that you wouldn’t be able to write on your own, which means it’s a great option to make money blogging for beginners. If you don’t have expertise on something that you want to cover on your blog, find an expert who is willing to do an interview.
If you’re a new blogger or if you haven’t done interviews before, the process can seem a little intimidating. You may wonder why an expert would want to spend the time to do an interview for your blog. But really, most people are very willing to do interviews for blogs.
If you have a small blog you may be scared to ask someone to dedicate time for an interview on your blog. I’ve been doing interviews for years in a few different niches and I’ve never once had anyone ask how much traffic I get or how many subscribers I have before agreeing to do an interview. Sure, some people will tell you that they don’t have the time, and some will ignore your request, but many will be happy to do the interview.
Interviews can also provide really helpful content for readers, so there is a lot to love about this type of blog post.
I recently interviewed Virginia about flipping furniture for profit.
4. Expert Roundup
Instead of interviewing one person, you can ask one (or a few) questions to several different people. Pulling off an expert roundup takes a little bit of time and organization, but it can be well worth the effort. You’ll need to find all of the people that you want to invite to participate, reach out to them, organize the responses that you get, compile them into a blog post, and then let all of the participants know once it has been published.
Expert roundups can be great for traffic, and one of the reasons is because many of the experts who participate will share it via their social media profiles once it has been published. After you publish the roundup be sure to email each participant with a link to the post, and you may also want to ask them to share it.
You can do an expert roundup in any niche. They are popular in the world of blogging, internet marketing, and SEO, but this technique is rarely used in most other niches/industries. Just like I mentioned with interviews, expert roundups make it possible for you to cover topics even if you don’t have expertise yourself.
The Savvy Couple published 19 Full-Time Bloggers Share Their Worst Blogging Mistakes.
A profile is similar to an interview, but more than just questions and answers. It is usually written in a story format, even if the information was gathered through more of a formal interview with the person being featured in the profile.
A lot of times profile articles will showcase success stories. If you sell a course or ebook you could write an article to profile one of your customers who has had success following your program. Even if you don’t sell a course or ebook, you could write profiles about people who would be interesting to your readers.
Business Insider published The Inside Story of DrLupo, One of the Most Popular Video Game Players in the World.
6. Resource List
The resource list is a great type of post because:
- Lists can be extremely useful for readers
- Lists tend to attract social media shares and links
- Anybody can create good resource lists with some research
I’ve been blogging since 2007 and I’ve been using resource lists that entire time. A good resource list can take a lot of time to research and create, but it can be well worth the effort.
Resource lists can work well in just about any niche and for a wide variety of topics.
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7. List of Tips
Another effective way to use lists is to create a list of tips. There are endless possible uses and these types of posts can be used for just about any topic.
Like the resource list, this is another type of post that I’ve used A LOT over the years. These articles tend to be helpful for readers, easy to scan, and a good list of tips can generate a lot of traffic.
A good example is 30 Brilliant Ways to Save Money on Groceries.
8. Top List
Best-of or top lists are also a really good option. Like resource lists, these can take some time to put together if you’re using a large number.
There are a number of different ways you can do this, but a common example is a list of top blogs on a certain topic. Like the expert roundup, these can be great for getting social media shares. If you create a list of top bloggers in your niche, be sure to contact each one of them and let them know they’ve been featured in your list. Many of them will share your post through their social profiles.
Top bloggers is just one possibility, but there are many more options.